There once was a time when it felt like every celebrity had a fragrance, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it feels like every celebrity has their own beauty brand, and it doesn’t seem to be slowing down anytime soon – in fact, celebrity-owned beauty companies only seem to be picking up speed.
Rihanna (owner of Fenty Beauty and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) were once the picture of success when it came to side hustles by way of beauty brands, but that’s now become the norm. In 2020 alone, we saw more than 10 new celebrity-owned companies hit the market, and that doesn’t even cover those announced in 2020 but have still yet to launch. Having actresses, singers, models, and athletes double as beauty brand ambassadors is nothing new, but in recent years, we’ve seen more celebrities break off on their own and create namesake companies, so we rounded them up in a comprehensive list ahead.
It all began decades ago. Starting with the 1990s and working up to 2021, these are all of the celebrity-owned beauty brands that have come to fruition over the last 30 years – including the ones that are no more.
1994: Iman
In 1994, supermodel Iman launched Iman Cosmetics – a color cosmetics brand.
2004: Jessica Simpson
In 2004, we saw the launch of Jessica Simpson Dessert Beauty, a line of edible makeup products that have since been discontinued.
2005: Jennifer Aniston
Jennifer Aniston helped launch popular hair-care brand Living Proof back in 2005 along with Dr. Robert Langer but cut ties with the brand in 2016 when it was sold to parent company Unilever.
2005: Cindy Crawford
In 2005, supermodel Cindy Crawford launched her skin-care company Meaningful Beauty.
2007: Josie Maran
Actress and model Josie Maran launched her brand Josie Maran Cosmetics back in 2007. It’s carried at major retailers like Sephora to this day.
2008: Gwyneth Paltrow
Gwyneth Paltrow launched her wellness brand Goop in 2008. Today, it’s still going strong and has expanded into an entire lifestyle brand, featuring everything from skin-care products to bath soaks.
2009: Miranda Kerr
Former Victoria’s Secret angel and model Miranda Kerr launched Kora Cosmetics in 2009. The clean beauty brand is carried at Sephora.
2010: Gisele Bündchen
In 2010, the skin-care brand Seeja was launched by supermodel Gisele Bündchen, but it has since been discontinued.
2011: Salma Hayek
Salma Hayek once had her own makeup and skin-care brand called Nuance sold exclusively at CVS in 2011, but it has been discontinued.
2012: Kim, Khloé, and Kourtney Kardashian
For a brief moment, Kim, Khloé, and Kourtney Kardashian had a makeup line called Khroma Beauty in 2012 that featured everything from cosmetics to self-tanner, but due to legal licensing issues, it was pulled from stores a year later.
2013: Drew Barrymore
Drew Barrymore founded Flower Beauty, a drugstore makeup brand, in 2013. Since its launch, she has expanded the brand into hair tools.
2014: Tyra Banks
Tyra Banks founded her namesake beauty company in 2014 called Tyra Beauty. The direct-to-consumer brand was around for three years but was discontinued around 2017.
2014: Christie Brinkley
Christie Brinkley launched her skin-care company called Authentic Beauty in 2014, and then expanded it to makeup in 2017. The company’s website has since been taken down, but you can find her products at Walmart, Amazon, and Kohl’s.
2015: Lindsay Ellingson
In 2015 Victoria’s Secret angel and model Lindsay Ellingson developed Wander Beauty, a cosmetics brand with a focus on easy makeup solutions for people on the go. It’s still going strong today and can be found at many major beauty retailers.
2015: Kylie Jenner
In 2015, Kylie Jenner entered the beauty market and changed the industry forever with the launch of Kylie Cosmetics.
2015: Kim, Khloé, and Kourtney Kardashian
In 2015, Kim, Khloé, and Kourtney Kardashian took another stab at launching a beauty brand – this time with Kardashian Beauty, a hair-care line, but it unfortunately never took off.
2015: Jessica Alba
In 2015, Jessica Alba extended her brand The Honest Co. to include beauty. Honest Beauty is still very popular today in the clean, affordable makeup, and skin-care space and is sold at Target, Ulta, Amazon, and drugstores.
2015: Ariana Grande
Ariana Grande released her first fragrance with her namesake brand Ariana Grande Fragrances in 2015. You can find her scents at Ulta Beauty, Kohl’s, and Walmart.
2015: Eva Mendes
Eva Mendes launched an affordable makeup line called Circa Beauty in 2015 that was sold at drugstores, but it has since been discontinued.
2017: Rihanna
In 2017, Rihanna brought Fenty Beauty to life and set a new precedent for brands in terms of shade range and inclusivity.
2017: Kim Kardashian
Kim Kardashian launched both her makeup brand KKW Beauty and fragrance company KKW Fragrance in 2017.
2017: Gabrielle Union
Gabrielle Union launched Flawless by Gabrielle Union, a textured hair-care brand, in 2017. In 2020, she announced that she had reformulated the products and relaunched with celebrity hairstylist Larry Sims.
2018: Paris Hilton
Paris Hilton launched her first real beauty venture – if you don’t count the many fragrances (25 to be exact) – with skin-care brand ProDNA in 2018, and you can still buy the products online.
2018: David Beckham
Famous soccer player David Beckham launched his men’s grooming company House 99 in 2018.
2019: Lady Gaga
In 2019, Lady Gaga graced us with Haus Laboratories, an electric and colorful color cosmetics brand that is still going strong today.
2019: Millie Bobby Brown
Millie Bobby Brown launched her Gen Z-focused beauty company Florence By Mills in 2019. You can shop her products online and at Ulta.
2019: Victoria Beckham
Spice Girl-turned-designer Victoria Beckham made her debut in the beauty industry in 2019 with her namesake brand Victoria Beckham Beauty.
2019: Tracee Ellis Ross
Tracee Ellis Ross started her own textured hair-care brand called Pattern Beauty in 2019. You can find her products at Ulta.
2019: Kylie Jenner
In 2019, Kylie Jenner expanded her beauty presence from just makeup to skin care with the launch of Kylie Skin.
2019: Michelle Pfeiffer
Michelle Pfeiffer launched a clean fragrance brand called Henry Rose in 2019. You can buy her products online and at Goop.
2020: Taraji P. Henson
At the start of 2020, Taraji P. Henson launched TPH by Taraji, a vegan, clean hair brand sold at Target.
2020: Venus Williams
In 2020, Venus Williams had expanded her athletic wear brand, EleVen, into skin care with the launch of two sunscreen products.
2020: Rihanna
Rihanna expanded her Fenty empire with a new sector called Fenty Skin in 2020.
2020: Addison Rae
Addison Rae created her own makeup brand called Item Beauty in partnership with Ipsy in 2020.
2020: Lauren Conrad
Lauren Conrad brought us her namesake brand Lauren Conrad Beauty, which features a variety of lip, eye, and cheek products, in 2020.
2020: Selena Gomez
After much anticipation, Selena Gomez launched her makeup line Rare Beauty at Sephora in 2020.
2020: Kristen Bell
In an effort to make self-care affordable for everyone, Kristen Bell launched Happy Dance with Lord Jones, a CBD body-care and skin-care brand, 2020.
2020: Pharrell Williams
In 2020, Pharrell Williams surprised us with the announcement of his skin-care brand Humanrace, which has since already sold out.
2020: Alicia Keys
Alicia Keys entered the beauty and wellness space with the launch of Keys Soulcare in 2020.
2020: Carmen Electra
Model and actress Carmen Electra created her own brand called GOGO Skincare in 2020.
2020: Issa Rae
Issa Rae became the official co-owner of Sienna Naturals – a natural hair-care brand formulated for women with textured hair in 2020. The brand is currently in the process of restocking after selling out three times.
2021: Jennifer Lopez
Jennifer Lopez made all of our dreams come true when she announced she would be launching a skin-care brand on Jan. 1, 2021 called JLo Beauty.
2021: Rosie Huntington-Whiteley
Former Victoria’s Secret angel and model Rosie Huntington-Whiteley is launching Clean Beauty Collaborative in the spring of 2021.
2021: Dolly Parton
In the spring of 2021, be on the lookout for a new fragrance by Dolly Parton.
